Fellow Brand Refresh

Create, Confidently.
Fellow brings the confidence of the specialty coffee world into the lives of everyday coffee lovers. Fellow offers products and services that create enjoyable experiences and empower people to brew ridiculously good coffee at home.

As part of a small in-house design team, I designed and rolled out the brand refresh over the course of a year. The work included a website refresh, packaging redesign, and a number of seasonal product derivative launches.

Creative Direction: Jessa Strayer
Design: Julia Wu, Allyx Capek, Benjamin Dodd
Type Design: Pangram Pangram Foundry