method x simply the basics

method, a leading personal care and cleaning brand, announced a multi-year founding partnership of the Simply the Basics' Hygiene Bank Association™ to help close the hygiene access gap and make hygiene essentials, like shampoo, soap, and deodorant, more accessible to all.

I was responsible for the art direction and design of the omni-channel campaign, spanning web, social, email, and PR. Working closely with the Global and Digital Creative Directors and method brand lead, I concepted and executed on all creative campaign assets.

Check out the landing page at:
methodproducts.com/method/simply-the-basics/

Art Direction & Design: Julia Wu
Digital Creative Director: Gabrielle DiClemente
Global Creative Director: Bill Darling
method Brand Lead: Margaret Baughman
Renders: XYZ
Videographer: Ruben O'Malley

© 2023 Julia Wu